Even after investing time and putting an effort to close a sale, you may encounter buyers who are hesitant about making a purchase. There are vast reasons why buyers may not want to purchase a product, ranging from a high price to a lack of specific features.

Such buyers try to use a cluster of excuses to avoid purchasing your product, but there are ways which you can use to overcome this hesitation.

Discover Your Buyer’s Needs

Every buyer out there has needs and wants with regards to a particular product or service in the market. Therefore, if you’re going to have a good sales experience with your buyer, it is essential to look for their needs and customize your product to meet this needs.

In some cases, buyers tend to doubt a product because of the absence of a feature or a set of features. It is imperative that you discover their needs and use them to come up with a tailored product. This way, you leave them with no excuse or reasons not to purchase the product as far as their needs are concerned.

Prove You Are Helpful and Valuable

A common deal-breaker out there is the failure to prove your worth and value. If you are good at you job, then it means that you have sold a considerable amount of units to various people. It also shows that your clients are benefiting from your product or service.

A buyer may hesitate to purchase your product if he or she does not know how your product has impacted lives. They will use this aspect to shrug you off and object the sale. Therefore, it is important to disclose your value, and how you have been of help to other people out there.

Be in Touch

You may come in contact with a buyer in any place. However, that could not result in closing a sale, but you could give contact information and a product information package. Stern and Company believe in availing the right information to the target audience since this informs their decisions.

Therefore, the product information package should contain information about your product, as this allows the prospective buyer to review the details of your product.

In this scenario, the buyer may familiarize themselves with your product but fail to take action. You, therefore, need to be in touch and make follow-ups to ensure that you get the client to make a purchase. Often, prospective buyers read information packages and fail to make a purchase. As a salesperson, overcome this hesitation by getting in touch to monitor progress.

Use the Foot-in-the-Door Technique

As a salesperson, there are steps to follow when closing a sale. These involve explaining the intricacies of your product to the buyer, negotiating the pricing and finally closing the deal. This process relies on the complexity of the product or service, and it varies depending on the buyer.

The foot-in-the-door technique involves making small requests and offers, which act as a prerequisite for compliance with more significant requests. Get the buyer to accept the small requests and offers. Walk the buyer through the tiny details well, and build small offers from these details. The chances are high that the buyer will accept these requests.

This will help you to build on a larger request. When the timing is appropriate, propose the bigger offer to your buyer. The buyer is likely to choose to purchase your product or service in the end.


Know What Is Holding the Buyer Back

The sales process relies on accurate information. If you intend to make many sales, then you should know the ins and outs of your product, service, buyers and the market in general. A buyer can hesitate to purchase your product if there is an aspect that does not appeal to them.

To overcome this objection and break hesitation, you need to have complete information regarding the product and the buyer. Wear the shoes of the buyer. Review your product from a buyer’s perspective. Take your time to evaluate the product as if you were a buyer. This will help you to gain insight into the product.

This way, you can face your buyer confidently and overcome their hesitation no matter the excuses they give.

Make a Compromise That Favors You

In some scenarios, buyer hesitation starts from the pricing of the product. Some buyers may say that the product is expensive and beyond their reach. In such situations, you can opt to make a compromise. However, the settlement should favor you. You should not make agreements that translate to losses.

In summary, there are hesitant buyers out there who could make your sales experience difficult. You, therefore, need to know how to overcome their objections so that you can continue closing sales.


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